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Marketing Communications Plan for a Fintech company. Case: Rundit Oy
(2019)
The objective of this thesis was to analyze the operations and strategies of fundraising in the financial aspect. How companies communicate with their investors, how a Fintech company can help and enhance the connection between them....
From there, the thesis will propose the marketing communications strategy that might im-prove the number of userbase, attract more companies and investors to join the platform, and further increase customer awareness. The conclusion includes...
The thesis is commissioned by Rundit Oy, a Finnish Fintech startup. They provide a platform that can improve communication between investors and companies. Their aim is to create a platform where the investors can have a better overview and situation of the companies that they have invested in by standardizing the process of the financial report, metrics, charts, and forecasts, etc. Furthermore, they also help the company to promote themselves, to be able to open the fundraising, to connect them with potential investors, and provide them a professional tool for investor reporting....
gathering the necessary data, the author will draw the Business Model Canvas to identify the current value of the company, then use different analyses such as SWOT and PESTEL to support making the mar-keting communications plan....
From there, the thesis will propose the marketing communications strategy that might im-prove the number of userbase, attract more companies and investors to join the platform, and further increase customer awareness. The conclusion includes...
The thesis is commissioned by Rundit Oy, a Finnish Fintech startup. They provide a platform that can improve communication between investors and companies. Their aim is to create a platform where the investors can have a better overview and situation of the companies that they have invested in by standardizing the process of the financial report, metrics, charts, and forecasts, etc. Furthermore, they also help the company to promote themselves, to be able to open the fundraising, to connect them with potential investors, and provide them a professional tool for investor reporting....
gathering the necessary data, the author will draw the Business Model Canvas to identify the current value of the company, then use different analyses such as SWOT and PESTEL to support making the mar-keting communications plan....
Case: Company X : is there need for HRM?
(2021)
Työn tarkoituksena on tuoda tietoa henkilöstöhallinon tehtävistä pk-yrityksessä. Erityisesti miten henkilöstöhallinnon prosessit on hoidettu yrityksessä, jossa ei ole HR-asiantuntijaa ja miten tämä vaikuttaa henkilöstön tyytyväisyyteen. Yhteistyö...
The purpose of the thesis is to provide information about the human resources management in a medium size finance company. Especifically on how the human resources functions are completed and how this affects the employees. The case company decided...
The purpose of the thesis is to provide information about the human resources management in a medium size finance company. Especifically on how the human resources functions are completed and how this affects the employees. The case company decided...
Implementing inbound marketing for a coliving company : Allihoop
(2022)
This thesis project was commissioned by a coliving company based in Stockholm, Allihoop. The purpose of the thesis is to understand how to successfully implement inbound marketing as part of their marketing efforts, of which the primary goal...
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Preparing a startup for initial investment round. Case Scandium Holding Oy
(2021)
A startup, that is developing its own product, typically has to seek outside funding to be able to produce the first commercial version of the product, as typically the company is not generating revenue yet. The lack of ...
Establish an Online Immigration Service
(2021)
The study focuses on the establishment of Online Immigration Service. The idea of the case study is to provide supporting service for Vietnamese investors to become entrepreneurs in Finland. Based on the framework of Lean ...




